Something

The other day I was in NYC for a new conference BlogHer launched for writers named, well, BlogHer Writers. I had learned to disassociate myself with the content of our conferences long ago, back when I sensed frustration at having to run, versus attend, my company's events. While I very much wanted to sit in and enjoy sessions, I knew that more realistically I would be running over to a sponsor to make sure they were pleased with their investment, or run back to the press room for an interview. After a few years, it just became understood, or rather, assumed, that I would be doing things other than attend the conference.

BlogHer Writers was built for bloggers seeking to publish. Yes, these people exist. We haven't sucked every vestige of traditional media into our vortex just yet. But publishers like Penguin have become smart to the ways of the new, new writer, who oftentimes now came to print via blog success first. There were many familiar faces in the room--women I'd come to know over the years who had slowly built a platform and who, over time, came to call themselves writers. There were other faces in the room as well, faces of people I'd known even longer, who hardly recognized me. After all, I hadn't stayed for very long. I was 21 years old and had moved from the Midwest to work at a book publishing house--Penguin, actually. My goal had not been to be an editor, or even to work in New York. It was to become a writer.

"Nice company you have here," one of them told me.

"Amazing to see things come around full circle," I said back to her. And I meant it. So many times we see life as a series of lost opportunities, or failed attempts. And yet my attempts, while being short of the goal I had set for myself of supporting myself by writing, had sparked a fire elsewhere, causing that original trajectory I used to look up at, wanting to realize, to melt and warp in my direction. The worlds I had wanted to become a part of had somehow come to me.

In the morning we hosted panels of experts in the publishing world--agents and editors--who could speak to how to get a book published, what they looked for, how to have your book stand out. Agents attended to meet writers. One told me, "I have to be here to meet writers. You all have PLATFORMS! That's half the battle." I recall a much bigger battle being waged five years ago, when I tried to sell my book and getting a contract if I could accept changing my target audience. I recall another publisher saying that they wish I'd gone more Cosmo and made my stories more how-to. I recall a publisher sharing with my agent that I didn't need to write a book so much as see a therapist. After founding BlogHer I recall an agent who came to speak who left a stack of business cards on a table before leaving--she didn't want to be mobbed by a bunch of bloggers wanting to get published.

I recall waking up in the morning and going to a coffee shop with no wireless by design so that I would not check email as I hammered out pages and pages of copy. I had no job, I simply wanted to write and get a book published.

Things have changed.

"You are at an advantage," one of the speakers from the publishing side said at the conference, "you all are in the habit of writing every day."

I look at the date on my last blog post and wonder how that happened. The sad reality is that it wasn't hard not writing. I knew how encompassing writing could be. I knew how when I got into writing everything else tended to fall away. Where would I start? What if  had nothing to say?

One friend offered up a nice metaphor: Creativity is a muscle. When you go running for the first time, you feel like shit. But keep going every day, and slowly it starts to feel good. You start to run faster and more efficiently. You know how to inspire your creativity. You re-learn how to call it up.

"Just write short," friends have told me, "just get something up there." That's what I tell other people. But I'm really not very satisfied to do that.

I saw a friend this weekend when I was out in the neighborhood with my one year old.

"You inspired me to blog," she said. She's been actively blogging and consulting in the social media space now for five or six years. "It makes me sad to go over to your blog and see nothing there."

She challenged me to write a blog post while on the plane flying home from business trips.

"I've tried that," I said. "I have a lot of stuff I need to finish. I don't know if I can commit to that."

"Just write something she said."

Today I saw an email she left in my inbox. The subject line: It's Blogging Day!